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Again this is about providing value rather than ratings. Now this doesn't mean that I totally ignore the Search Engines but just that I do not dwell on it so much. The day I made the decision to no longer focus on keywords, keywords, and more keywords was the day I felt a huge burden lift from me. There is also a lot of software out there that promises to take the 'arduous' task of writing articles away from you. Some claim that you only need write one article and their software will spin it to make several more articles out of that one. My question to you then is "what is your purpose of writing articles?" "What are you attempting to achieve?" I ask this because in my opinion, the fact that you have opted for an easy way out suggests that this is all about 'you' and 'taking' rather than 'giving' value to your readers first and foremost. Search engine optimisation (SEO) is becoming one of the primary marketing tools for all types of businesses across the globe. The UK is the biggest user of search engines, with around 80% using natural search according to Hitwise and Econsultancy. For this reason alone, it is vital that any business takes SEO seriously as a tool to drive leads to their website. Here is a SWOT analysis to run you through the best and the worst bits about search engine optimisation. Strengths * It is widely becoming recognised as a core activity in any marketing plan. Visitors spend on average 20% longer on a website when coming through search engines (comScore/SEMPO study) * SEO tends to be a cheaper option than Pay Per Click * SEO can compliment any PPC activity, for example Honda customers were 42% more likely to recall the company if it appeared at the top for paid and organic searches * Appearing at the top of searches builds on your brand recognition and awareness and makes you appear dominant in your sector * A study by De Vos and Jansen in 2007 showed 97% of users viewed the organic results for longer than paid results * With excellent tracking technology and statistics it's possible to measure Return on Investment (ROI) * SEO allows you to adopt a more long term strategic approach * Search is becoming more sophisticated so consumers are confident they are getting genuine, relevant results Weaknesses * Search engines continually refine and reinvent their rules and requirements which means you can never guarantee the success of a strategy * There are a lot of poor quality agencies out there who have jumped on the SEO bandwagon who may not give clients the ROI and results that were promised or suggested * SEO can be resource-intensive and it can take a long time to get the results * There is little or no industry regulation * Google is very secretive about its ranking criteria * SEO is complex and can take many years to grasp, understand and master Opportunities * With a greater understanding of search engines requirements you can update and adapt your website to make it more SEO friendly * Think of new strategies for less popular searches to improve your chance of reaching page one on Google * Well planned SEO strategies mean that you can take the advantage over competitors who are not exploiting search marketing * Social media and mobile marketing are creating new organic search opportunities for businesses * Google's development for new products and features means you can personalise how you optimise your site for your business e.g. Google maps, local listings. Threats * There are many websites out there using unethical methods of increasing their rank and slipping through the net * With an ever evolving rules and regulations it is hard to keep up with what is 'right' and 'wrong'. There are huge grey areas and sometimes you don't know you've fallen foul of the rules until it's too late * It's hard for smaller players to regain visibility after being penalised and there is little or no right of appeal for being banned * Lack of hands on, long term experience within the market * Poorly performing agencies who under-deliver can damage client-side perception and investment in SEO It surprises many people when I say that the actual article is the least important part of the article. Most people understand that the article needs to be factual, fairly well-written, and of course, conform the guidelines of the article directories. ™ However, the most important elements are the title, which helps the search engines decide where to place the article in their rankings, the resource box which allows readers to decide whether or not to click through to your page, and your choice of keywords which allow your articles to be found in the first place. 1. The best article Title: I like to use what I call the anchor and the tail title structure. If you look at the title of this article the element "Article Writing 101" is what I call the anchor and the element "What are the Elements of a Successful Article" is the tail. There are two main reasons why I do this. I can insert my keyword more frequently without it looking overdone, and I might write an entire series of Article Writing 101 articles. 2. The best resource box: Your resource box is your "Call to Action" This is your one and only opportunity to convince readers to click through to your website. Your resource box should provide a strong incentive to click through such as a strong benefit or the creation of an intense curiosity. 3. Your choice of keywords: Your keywords should be well-researched and highly optimized. There are very many theories floating around about what the best keyword research techniques are but the easiest way is to type a few of your keywords into a Google search engine "in quotation marks" , and if there are fewer than 10,000 entries then its probably a good one. Additionally, if there are paid ads, then it's probably a good keyword series. Of course, it is difficult to teach all there is to know about all of these elements in a few hundred words. Search engine optimization copywriting is done because the search engines demand genuine content pages in the website and not added pages that are also known as the doorway links to optimize the websites. Hence the need to incorporate content in the site for SEO purpose specifically was termed as SEO copywriting or Search Engine Optimization Copywriting. Some of the important requirement of SEO content includes norms like a minimum word limit of 250 words, incorporating the site specific keywords in places between texts in the write up and most importantly it should not be duplicated or copied from anywhere else on the web. One of the most prominent factor of Search Engine Optimization is that is works for suitable websites and for only a few selected search keywords only. This helps them achieve a rank faster on the search engines than other techniques. Due to the fluctuation in the search engine algorithms it often happens that the keywords lose their potential and fall from their position. It is the SEO articles and write ups that help them attain a stable position in the search engines, though there might be a fall รับทำ SEO สายขาว in their position since the criteria of the search engines fall, the fall is not drastic and can be stabilized in a few days time. Search engine optimization copywriting is supposed to be good in few situations only. These are better known as the limitations of SEO copywriting. These articles work well when there are not many search terms to target, the search keywords are not high demand keywords. Low or medium keywords are the most suitable terms for it through articles. If you are ready to spend money on writers or you personally write articles, then search engine optimization write ups are a good option for you to earn a better ranking in the search engines. If SEO articles are not your way of optimizing your website then you should use other methods that are now well known in the search engine optimisation [] procedure to obtain the position you require. What you should always remember is the fact that search engine optimization is the most essential requirement of a website, without which, the website is not worth its existence. Hence search engine optimization should be given a high priority in the web designing services. It surprises many people when I say that the actual article is the least important part of the article. Most people understand that the article needs to be factual, fairly well-written, and of course, conform the guidelines of the article directories. ™ However, the most important elements are the title, which helps the search engines decide where to place the article in their rankings, the resource box which allows readers to decide whether or not to click through to your page, and your choice of keywords which allow your articles to be found in the first place. 1. The best article Title: I like to use what I call the anchor and the tail title structure. If you look at the title of this article the element "Article Writing 101" is what I call the anchor and the element "What are the Elements of a Successful Article" is the tail. There are two main reasons why I do this. I can seo mkt insert my keyword more frequently without it looking overdone, and I might write an entire series of Article Writing 101 articles. 2. The best resource box: Your resource box is your "Call to Action" This is your one and only opportunity to convince readers to click through to your website. Your resource box should provide a strong incentive to click through such as a strong benefit or the creation of an intense curiosity. 3. Your choice of keywords: Your keywords should be well-researched and highly optimized. There are very many theories floating around about what the best keyword research techniques are but the easiest way is to type a few of your keywords into a Google search engine "in quotation marks" , and if there are fewer than 10,000 entries then its probably a good one. Additionally, if there are paid ads, then it's probably a good keyword series. Of course, it is difficult to teach all there is to know about all of these elements in a few hundred words. Search engine optimization copywriting is done because the search engines demand genuine content pages in the website and not added pages that are also known as the doorway links to optimize the websites. Hence the need to incorporate content in the site for SEO purpose specifically was termed as SEO copywriting or Search Engine Optimization Copywriting. Some of the important requirement of SEO content includes norms like a minimum word limit of 250 words, incorporating the site specific keywords in places between texts in the write up and most importantly it should not be duplicated or copied from anywhere else on the web. One of the most prominent factor of Search Engine Optimization is that is works for suitable websites and for only a few selected search keywords only. This helps them achieve a rank faster on the search engines than other techniques. Due to the fluctuation in the search engine algorithms it often happens that the keywords lose their potential and fall from their position. It is the SEO articles and write ups that help them attain a stable position in the search engines, though there might be a fall in their position since the criteria of the search engines fall, the fall is not drastic and can be stabilized in a few days time. Search engine optimization copywriting is supposed to be good in few situations only. These are better known as the limitations of SEO copywriting. These articles work well when there are not many search terms to target, the search keywords are not high demand keywords. Low or medium keywords are the most suitable terms for it through articles. If you are ready to spend money on writers or you personally write articles, then search engine optimization write ups are a good option for you to earn a better ranking in the search engines. If SEO articles are not your way of optimizing your website then you should use other methods that are now well known in the search engine optimisation [] procedure to obtain the position you require. What you should always remember is the fact that search engine optimization is the most essential requirement of a website, without which, the website is not worth its existence. Hence search engine optimization should be given a high priority in the web designing services. The purpose of writing articles is first and foremost to educate people, to give something of value to the reader, to pass your knowledge or expertise of a particular subject onto others. ™ Within the internet marketing industry and in fact many other industries, it can be a lucrative way of driving traffic to your website and the other real beauty is it is FREE. What I love about EzineArticles is that writing just one article can mean a Google position on many different pages within your niche. Before writing - what is the purpose of your specific article? Any good article author will tell you that you should always sit down before you write any article and determine what the purpose of that particular article is. For example, if your intention is to rate in the Search Engines then you will need to use long tail keywords so your article will appear when people type that keyword into the Search Engine. If you are writing an article to submit to a blog post or a niche related forum where your target market hangs out, then you don't even need to bother too much about keywords at all. Your purpose on this occasion is not to appear on the Search Engine Results page but to offer something of value to your hungry audience. Search Engine Ratings or Value to the Reader? I have never written any article yet that has started with me aiming solely to get ratings in the search engines. Instead what I have tried to do is to answer the questions that I sought answers to when I first came into internet marketing. If during my many visits to the forums that are out there, I see a reoccurring question then I will do some research if necessary and attempt to write an article on that also. Again this is about providing value rather than ratings. Now this doesn't mean that I totally ignore the Search Engines but just that I do not dwell on it so much. The day I made the decision to no longer focus on keywords, keywords, and more keywords was the day I felt a huge burden lift from me. There is also a lot of software out there that promises to take the 'arduous' task of writing articles away from you. Some claim that you only need write one article and their software will spin it to make several more articles out of that one. My question to you then is "what is your purpose of writing articles?" "What are you attempting to achieve?" I ask this because in my opinion, the fact that you have opted for an easy way out suggests that this is all about 'you' and 'taking' rather than 'giving' value to your readers first and foremost. Search engine optimisation (SEO) is becoming one of the primary marketing tools for all types of businesses across the globe. The UK is the biggest user of search engines, with around 80% using natural search according to Hitwise and Econsultancy. For this reason alone, it is vital that any business takes SEO seriously as a tool to drive leads to their website. Here is a SWOT analysis to run you through the best and the worst bits about search engine optimisation. Strengths * It is widely becoming recognised as a core activity in any marketing plan. Visitors spend on average 20% longer on a website when coming through search engines (comScore/SEMPO study) * SEO tends to be a cheaper ทำ SEO ติดหน้าแรกบน Google option than Pay Per Click * SEO can compliment any PPC activity, for example Honda customers were 42% more likely to recall the company if it appeared at the top for paid and organic searches * Appearing at the top of searches builds on your brand recognition and awareness and makes you appear dominant in your sector * A study by De Vos and Jansen in 2007 showed 97% of users viewed the organic results for longer than paid results * With excellent tracking technology and statistics it's possible to measure Return on Investment (ROI) * SEO allows you to adopt a more long term strategic approach * Search is becoming more sophisticated so consumers are confident they are getting genuine, relevant results Weaknesses * Search engines continually refine and reinvent their rules and requirements which means you can never guarantee the success of a strategy * There are a lot of poor quality agencies out there who have jumped on the SEO bandwagon who may not give clients the ROI and results that were promised or suggested * SEO can be resource-intensive and it can take a long time to get the results * There is little or no industry regulation * Google is very secretive about its ranking criteria * SEO is complex and can take many years to grasp, understand and master Opportunities * With a greater understanding of search engines requirements you can update and adapt your website to make it more SEO friendly * Think of new strategies for less popular searches to improve your chance of reaching page one on Google * Well planned SEO strategies mean that you can take the advantage over competitors who are not exploiting search marketing * Social media and mobile marketing are creating new organic search opportunities for businesses * Google's development for new products and features means you can personalise how you optimise your site for your business e.g. Google maps, local listings. Threats * There are many websites out there using unethical methods of increasing their rank and slipping through the net * With an ever evolving rules and regulations it is hard to keep up with what is 'right' and 'wrong'. There are huge grey areas and sometimes you don't know you've fallen foul of the rules until it's too late * It's hard for smaller players to regain visibility after being penalised and there is little or no right of appeal for being banned * Lack of hands on, long term experience within the market * Poorly performing agencies who under-deliver can damage client-side perception and investment in SEO |
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